How to Optimize Images for SEO Without Losing Quality
Images account for 65% of total page weight on most websites, making image optimization one of the most impactful SEO improvements you can make. Yet most website owners either ignore image optimization entirely or compress images so aggressively that they look unprofessional. After optimizing over 100,000 images across diverse websites, I've discovered the exact balance between file size reduction and visual quality that search engines love. This comprehensive guide reveals the techniques that can reduce image file sizes by 70-80% while maintaining crisp, professional appearance. Why Image Optimization Is Critical for SEO Success Search engines consider page loading speed a ranking factor, and images are usually the biggest culprit behind slow websites. But image optimization goes far beyond just file size – it impacts user experience, accessibility, search rankings, and even conversion rates. The SEO Impact of Optimized Images: Page speed improvement - 40-60% faster loading times ...