Spartacus SEO Roadmap

  • SEO Market Intelligence and Reporting Tool Setup (Ahrefs)
    • Objective: Set up tools for continuous monitoring, intelligence gathering, and performance reporting. 
    • Actionable Items: 
      1. Account Configuration: Set up an Ahrefs account and configure it with the client's website.
      2. Competitor Benchmarking: Identify and track competitors’ strategies and performances.
      3. Report Automation: Set up automated reports for keyword rankings, backlinks, and domain health.
  • Keyword Research
    •  Objective: Identify target keywords to boost organic search rankings and align with business goals.
    • Actionable Items: 
      1. Initial Keyword List: Generate a list of seed keywords relevant to the client's industry.
      2. Advanced Analysis: Use Ahrefs to expand and refine the keyword list by search volume, difficulty, and intent.
      3. Prioritization: Develop a prioritized list of target keywords, including relevant long-tail keywords.
  • Site Audit
    • Objective: Perform a comprehensive audit to identify and rectify technical and structural issues.
    •  Actionable Items:
      1. Technical Checks: Use tools to identify technical errors like broken links, duplicate content, and indexing issues.
      2. On-Page Analysis: Review on-page elements including titles, meta descriptions, and headers for optimization opportunities.
      3. Action Plan: Compile findings into an actionable plan with prioritized recommendations.
  • On-Page SEO Initial Setup
    • Objective: Enhance on-page elements for improved search engine visibility and user engagement.
    • Actionable Items:
      1. Optimize Metadata: Revise titles and meta descriptions to be keyword-rich and compelling.
      2. Content Alignment: Ensure alignment of page content with strategic keywords and semantic terms.
      3. Internal Linking: Establish logical internal linking to enhance site navigation and SEO benefits.
      4. Local SEO Enhancements: Use local keywords in the business description and consistently update business hours and information.
  • Google Tools Setup (GSC, GA, GTM, etc.)
    •  Objective: Set up essential Google tools for tracking and optimization.
    • Actionable Items:
      1. Google Search Console (GSC): Verify the site and submit a sitemap for ranking insights and error tracking.
      2.  Google Analytics (GA): Set up GA for comprehensive tracking of site traffic, user behavior, and conversion metrics.
      3. Google Tag Manager (GTM): Deploy GTM for streamlined management of tracking codes and tags.
      4. Goal Configuration: Set up goals and conversions in GA to measure performance against defined KPIs.
  • Social Media Accounts Creation and Optimization
    • Objective: Establish a strong social media presence to support SEO efforts.
    • Actionable Items:
      1. Account Creation: Set up profiles on relevant social media platforms (e.g., Facebook, LinkedIn, Twitter, Instagram).
      2. Profile Completion: Optimize profiles with consistent branding, keywords, and links to the website.
      3. Content Strategy: Develop a content calendar for consistent posting and engagement.
  • Subscription to and Configuration of SEO Plug-ins, Tools, and Platforms
    • Objective: Use SEO tools and plug-ins to automate and enhance optimization efforts.
    • Actionable Items:
      1. Select Plugins: Choose relevant SEO plugins like Yoast SEO or Rank Math for WordPress sites.
      2. Configure Settings: Set up plugins with recommended settings, focusing on metadata and sitemap generation.
      3. Continuous Monitoring: Use tools for ongoing keyword tracking, site audit generation, and performance analysis.
  • Blog Configuration and Content Planning
    • Objective: Establish a blog to drive engagement and improve SEO with valuable content.
    •  Actionable Items:
      1. Setup Blog: Design and configure the blog layout, ensuring categories and tags are structured logically.
      2.   Content Calendar: Develop a content calendar outlining topics, keywords, and publishing dates.
      3. SEO Optimization: Ensure each blog post is optimized with targeted keywords, meta tags, and internal links.
      4. Call-to-Action (CTA): Incorporate CTAs to guide readers toward desired actions.
  • Ongoing Blog Posts and Social Sharing
    • Objective: Maintain an active blog with regular content and improve reach through social sharing.
    •  Actionable Items:
      1. Regular Updates: Publish blog posts consistently, adhering to the content calendar.
      2. Social Sharing Strategy: Amplify blog reach by sharing posts across social media platforms and encouraging engagement.
      3. Engage Audience: Respond to comments and foster community interaction on blog and social media.
  • Ongoing Manual Link Building Campaigns
    • Objective: Enhance domain authority and SEO through strategic link-building efforts.
    • Actionable Items:
      1. Outreach Strategy: Develop a strategy for reaching out to relevant websites and industry influencers for backlinks.
      2. Content Collaboration: Create guest posts, infographics, and collaborative content to secure quality backlinks.
      3.  Monitor Backlinks: Use Ahrefs or similar tools to monitor new and lost backlinks regularly.
  • Ongoing Automated Link Building Campaigns
    • Objective: Use automated methods to build a diverse and robust backlink profile.
    • Actionable Items:
      1. Identify Opportunities: Use tools to identify scalable link-building opportunities.
      2.  Automate Processes: Implement processes for automating outreach and link acquisition, ensuring compliance with best practices.
      3. Evaluate Sources: Regularly assess the quality of obtained links to ensure relevance and authority.
  • Ongoing Social Media, Press Release, and Ad Campaigns
    • Objective: Drive traffic and awareness through integrated social, PR, and advertising efforts.
    • Actionable Items:
      1. Social Media Campaigns: Execute and adjust social media campaigns to engage audiences and drive traffic.
      2. Press Releases: Distribute press releases to targeted media outlets to increase visibility and drive referral traffic.
      3. Ad Campaigns: Launch and optimize pay-per-click (PPC) and social media ad campaigns to reach targeted audiences.
      4. A/B Testing: Continuously test ad creatives and messaging to improve conversion rates and achieve cost efficiencies.
      5. Performance Analysis: Use analytics to track the performance of campaigns and adjust strategies based on data-driven insights.

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