How to Market Your Cleaning Business: Proven Ways to Promote Your Business

Starting a cleaning business is one thing—getting clients is another. Whether you offer residential cleaning, commercial janitorial services, or niche options like Airbnb turnovers, your success depends on one crucial skill: knowing how to promote your business . In this blog post, we’ll break down strategic and cost-effective ways to market your cleaning service, build trust, and attract steady clients. 1. Define Your Ideal Customer Before promoting anything, ask: Who am I trying to reach? Residential vs. Commercial – Homeowners and property managers have different needs. Budget vs. Premium Clients – Some want the lowest price, others prioritize reliability and reviews. Knowing your target audience helps you craft the right message and choose the right marketing platforms. 2. Create a Google Business Profile The first thing most people do when they need a cleaning service is search on Google. If you’re not showing up, you’re invisible. Set up your Google Busine...